We’ll be going over each of the most popular social platforms: Facebook, Twitter, LinkedIn, Google+, Instagram, and Pinterest. You’ll get a tutorial on what makes each one unique. It is important to know the nature of each platform, so you can learn why it makes a difference for your business!
Social media is the perfect tool for small business owners to get in touch with their customers and community, and share information about their brand. According to the latest statistics, 78% of Americans have a social network profile. If that many of your customers are on social media, you should be, too! This area of your marketing is one you simply can’t ignore, so let us help you learn how to do it correctly and efficiently.
In this course, you’ll gain a solid foundation in social media marketing, and understand why it is so important to the success of your company, and brand. From setting up your profiles correctly, to scheduling your posts, engaging with your customers, and analyzing the data, we’ll help you learn how to leverage this powerful marketing tool to your advantage.
In this module, we’re going over how you choose which of all of these platforms is right for your social media marketing. We’ll guide you through the process of narrowing down who exactly is your target customer, and then using that information to help you pick the platforms that will get you the most action!
We’ll guide you, step-by-step, through the creation of your new social media accounts. Even if you already have some set up, we’re going to give you some important pointers to make sure your pages and profiles are professional, polished, intriguing, and informative! Being on social media is only worth it if you do it well, and we’ll give you the tools to start out on the right path.
Now we’ll be going over how to post on each individual network. Each social media platform has a particular audience, and therefore responds to certain types of posts differently. We want to make sure you know exactly what to do. The specifics of the process, plus what to post, will all be covered.
This module is all about efficiency! As a small business owner, time is something you are constantly short on, so we want you to know how to maximize it! We’re going to teach you the importance of scheduling your posts, and share some of the best apps that will help you with this task. Automation is your friend, and we’ll show you how it will help you stay on top of your social media, and be a better business owner.
Let’s talk about using video in your social media marketing plan. People would much rather watch a short video than read text. Moving images also capture people’s attention more than static pictures, or words. Since we want your posts to get the most views, likes, and exposure for your pages, we’ll show you how to use video to help your company’s social media marketing efforts.
Now we are going to get into engaging your audience, and using social media to extend your reach to your customer, and the online world. We’ll be teaching you the difference between engaging your audience, as opposed to just posting, ways to get them talking, how to hold a conversation over social media, and how to manage it all. Your best brand ambassadors are your own customers, and we want them to feel a part of your company’s success!
To finish off this course, we are going to go over social ads, and how they can help, and hurt, your marketing plan. Marketing dollars can be hard to come by, and we don’t want to see you wasting your profits on strategies that don’t work. So, we’ll teach you how to use them to get the most out of them, and see if they are really working in your favor.